It’s the Content Amplified Newsletter!
Weekly updates on how to get more out of your marketing content.
8.20.2024
Overview of Today’s Newsletter
🌎 Harnessing Diverse Perspectives for Impactful Marketing
📊 Value-Driven Content for Demand Generation
🤝 Aligning Marketing and Sales through Effective Content
🔗 Building Trust through Consistent Content
💬 The Power of Empathy in Content Marketing
Harnessing Diverse Perspectives for Impactful Marketing
"By being a successful marketer, you have to be a good listener and absorber of information." - Christine Page
Marketing is better when you take a look at a diverse set of perspectives:
Integrate diverse perspectives into your marketing team to inspire creative strategies.
Focus on understanding the holistic picture of your audience to better engage them.
Apply psychological principles to your analytics to better understand customer behavior.
Encourage ongoing learning and interdisciplinary approaches in marketing.
Value-Driven Content for Demand Generation
By giving all this quality information, we garner people's respect." - Aubrey
Build trust and effectively generate demand by providing valuable content and cutting out all that salesy garbage:
Prioritize providing valuable content over aggressive sales pitches to build trust.
Track content performance with UTMs to balance qualitative and quantitative metrics.
Leverage subject matter experts to build meaningful relationships and grow brand awareness.
Utilize ungated content to increase reach and attract high-quality leads.
Aligning Marketing and Sales through Effective Content
"Sales reps need timely, relevant, and actionable marketing content that they can use in real sales situations." - Duncan Alger
Align your marketing and sales teams through the use of relevant, timely content to close deals effectively.
Ensure marketing and sales have shared KPIs to align their efforts.
Provide sales teams with real-time, relevant content to help close deals.
Keep case studies and marketing materials up-to-date to maintain their impact.
Encourage consistent collaboration between sales and marketing teams to gather feedback.
Building Trust through Consistent Content
"Creating meaningful, helpful content ensures that people are willing to republish it because they know it’s beneficial." - Claire Foster
There is power in creating consistent, valuable content that builds trust and encourages others to share it.
Develop content that prioritizes trust and value over immediate sales.
Engage with your audience on platforms like LinkedIn and YouTube to grow your reach.
Host digital events and offer free training to build brand awareness and establish thought leadership.
Focus on long-term brand building through consistent, quality content.
The Power of Empathy in Content Marketing
"It’s about seeing your clients or customers as humans trying to do their jobs and engaging them in a way that makes sense for them." - Nathan White
Empathy has a major role in content marketing and can lead to better customer engagement and trust.
Use empathy to understand the needs and challenges of your audience.
Create content that directly addresses your audience’s pain points.
Utilize platforms like Reddit to research real customer questions and concerns.
Adapt your content strategy based on real-time feedback and customer behavior analytics.
This Newsletter is Brought to you by Masset
Raise your hand if you’ve felt these pains before?
🤚My content is hard for co-workers to find
🤚I have little to no clue who or if my content is being used
🤚Employees are using assets that have been outdated for years
🤚We get daily requests for content that has already been made
🤚I love saying the word “Masset”
And that’s a wrap!
Have a wonderful week, best of luck with your content marketing and we will see you next time.