Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Podcasting since 2023 • 419 episodes
Content Amplified
Latest Episodes
How Seller Curiosity and Continuous Discovery Drive More Closed-Won Deals
In this episode of Content to Close, host Ben Ard is joined by Claire Scull, founder of ORDO Consultants, to explore the powerful connection between seller curiosity and winning business. C...
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22:00
Marketing Org Design, Content Strategy, and AI's Impact on the Modern CMO
In this episode of Content Amplified, host Ben Ard is joined by Justin Steinman, CMO of ModMed, for a masterclass on marketing organizational design and how it fuels a powerful content e...
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18:28
Using AI for Mega Trend Research and Smarter Content Strategy
In this episode of Content Amplified, host Ben Ard chats with Tuesday Hagiwara about a side of AI that most marketers are overlooking — using it for high-level strategic research and trend ana...
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16:17
Why Trust-Driven Content Comes from People, Not Brands
In this episode of Content Amplified, host Ben Ard sits down with Tiffanie Reynolds, owner of MARCOM Consultants, to explore why trust-driven content comes from real people — not polis...
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16:19
Content to Close Special: How Do You Turn a Failed Sales Call Into Your Best Training Content?
One fumbled call with a hot prospect. One honest conversation in a weekly check-in. One sales enablement leader who refused to let it happen again.Cassie Watkins didn't just create a battle card after her BDR struggled to differentiate a...
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16:10
