"SEO is constantly adapting. It always changes, as it should, to help people get the answers they're looking for." — Brady Crump
In this week's Content Amplified podcast, we welcomed Brady Crump, a seasoned digital marketing expert currently overseeing performance media at Gabb, a tech company committed to safe digital experiences for kids. Brady shared valuable insights into creating effective SEO strategies and sidestepping costly agency pitfalls.
Our 3 Key Takeaways:
1. Beware of Shiny SEO Packages One of the biggest mistakes small businesses make is buying generic SEO packages from web hosting or domain registration companies. These often provide minimal real value. Instead, invest in personalized strategies that actually align with your business goals.
2. Avoid "Shady Agency Syndrome" Many agencies exploit the slow-moving nature of SEO to string clients along for months or even years. Brady advises vigilance and suggests regularly reviewing the detailed work and results, not just monthly keyword reports that may mask inactivity.
3. Optimize for Human, Not Just Search Engines With the rise of AI-driven search, it's increasingly important to focus your content around genuine human engagement. SEO today means producing conversational, authentic content that reflects unique human perspectives, something AI alone can't replicate.
Actionable Steps You Can Take Today:
Vet potential SEO agencies thoroughly through referrals and verified reviews. Check their actual results, not just their sales pitch.
Shift your content strategy towards more opinion-driven, conversational content that can engage both human readers and AI search results.
Regularly check detailed work logs or reports from your agency to ensure you're getting real value, not just surface-level keyword updates.
Want more actionable insights like these? Subscribe today and connect with Brady directly on LinkedIn or explore his YouTube channel, Golf Ascending, for SEO inspiration in action.