Get more out of your content buget

The Content Amplified newsletter - 10/24/23

Author

Benjamin Ard
October 24, 2023

Welcome to the first edition of the Content Amplified Newsletter!

Weekly updates on how to get more out of your marketing content

10.24.2023

Overview of today’s newsletter

  • 💵 How to get the most out of your marketing content budget [interview]

  • 🎙️ How and why you should use expert sources in your content marketing [interview]

  • 🌎 Content marketing news & articles from around the web

  • 📊 Content stat of the week

  • 😂 Marketing joke of the week

How to get the most out of your marketing content budget

An interview with Kevin Doherty

We don’t have unlimited budgets, so how do we make the most out of what we have?

The importance of maximizing ROI in content marketing: Content marketing success hinges on effectively maximizing ROI. Understanding the true value of your content is key to making the most out of your resources. Whether it's budget allocation or staff time, calculating the returns and advocating for more resources can significantly impact your content's success.

Strategies for initiating budget discussions and justifying resource allocation: Initiating budget discussions requires a solid strategy. You need to align content goals with organizational objectives, ensuring that you have buy-in on the definition of success. Justifying resource allocation means showcasing how your content adds value, not just growth for the sake of growth. These strategies can make the difference in securing the resources you need.

Practical tips for presenting budget proposals effectively: When presenting budget proposals, round up your initial ask, as negotiations are expected. Having a well-designed, brand-aligned document as your source of truth can facilitate discussions, while a separate, less polished notes document can walk stakeholders through your rationale without over-explaining in the room, making your presentation more compelling.

How and why you should use expert sources in your content marketing

An interview with Michaela Mendes

Leaning on the expertise of subject matter experts can make your content stand out in an overly-crowded sea of content noise.

How to source expert contributors: It's essential to build relationships with experts, whether they are within your organization or external. One approach is to make connections on platforms like LinkedIn with professionals in your field, follow their work, and reach out to them for collaboration. Additionally, forming partnerships with companies that share your audience but offer complementary solutions can be a valuable resource for expert insights. Try "Help a B2B Writer," a useful platform to connect with experts in the B2B space.

Engaging Internal Experts: Engaging internal experts effectively requires asking targeted and thought-provoking questions rather than generic ones. By fostering a culture of collaboration and knowledge-sharing within your organization, you can tap into the wealth of expertise from your colleagues.

Crafting thought-provoking questions: One key takeaway from the conversation was the significance of crafting thought-provoking and even controversial questions when approaching experts. These questions stimulate unique perspectives and passionate responses, making your content more engaging and insightful. Encourage experts to express their opinions and share their personal experiences to provide readers with valuable and memorable insights.

News/Articles You Should Read

The best content marketing news & articles from around the web this week

  • 9 ways to improve your content’s UX beyond great writing

    • It’s not just the writing, it’s how that content is presented

    • Read on Martech

  • How to publish content marketing every single day without running of ideas

  • Building a bootstrapped content playbook

  • The reality behind content marketing and AI

    • 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024

    • Read on Martech

Marketing stat of the week

40%

of marketers and businesses owners said creating more visual, and video content improved their content marketing.

Marketing joke of the week

What is a pirate’s favorite piece of content?

A webinaaaaaar!

This newsletter is brought to you by Masset

Masset is the content marketing platform built to help you get more out of your marketing content. Centralize all your content, people and data in one place so you can get:

  • More use

  • More access

  • More data and analytics

  • More tools

  • More management

  • More revenue and leads

And that’s a wrap!

Have a wonderful week, best of luck with your content marketing and we will see you next time.

et