How Connor the Content Octopus Can Transform Your Marketing Strategy

This week on Content Amplified, I sat down with Veronica Fiscus, a seasoned marketer with a knack for turning chaos into clarity. What started as a way to explain her content strategy to a confused team became a memorable framework: Connor the Content Octopus.

It might sound whimsical, but it's actually dead simple and seriously effective.

Here are the three main takeaways from our conversation:

1. Think Like an Octopus

Veronica's metaphor is as practical as it is creative. The "head" of the octopus represents your core business goals. Each "tentacle" is a content channel: blog posts, social media, email, paid ads, you name it. Every tentacle should move in sync, pulling your audience back to the central goal—whether that's lead gen, awareness, or conversions.

It’s not just about pushing content. It’s about designing an ecosystem where every piece has a purpose and a place.

2. Start With Your Audience, Not the Algorithm

Before writing a single word, Veronica recommends getting close to your audience. What are they asking? What language do they use? What pain points come up again and again?

That insight becomes your strategy. From top-funnel explainers to bottom-funnel product pages, you’re guiding them step by step through the journey—using their own words.

3. Content Doesn’t Live in a Marketing Silo

One of Veronica’s biggest lessons? Great content doesn’t stop with marketing. It fuels sales conversations, informs customer support, and shapes internal alignment. But that only happens if you take time to loop in other teams, share data, and keep everyone rowing in the same direction.

If the message resonates with customers, let the rest of the business in on it.

Actionable Steps:

1. Draw your own "content octopus." Label the head with your top marketing goal. Then map each tentacle to a distribution channel or content type.

2. Interview 3-5 people from your target audience. Ask what they’re struggling with and what they search for.

3. Use their exact phrasing to shape new blog posts, email copy, and landing pages.

4. Share performance data with sales and support monthly. Ask what they’re hearing, and bring those insights back to content.

Want more insights like this?

Subscribe to Content Amplified and never miss an episode. You can connect with Veronica Fiscus directly on LinkedIn—she’s always up for a good content conversation.

Until next time,

Ben Ard
Host of the Content Amplified podcast