How a 10-Minute Play Can Transform Your Content Funnel

Hey Content Fans!

This episode was such a treat to record. Nettie Reynolds joined me to talk about something I never thought I’d be comparing to marketing funnels—a 10-minute play.

As a playwright and seasoned content strategist, Nettie draws this fascinating parallel between crafting a short, powerful narrative for the stage and guiding an audience through a content funnel.

We talked about what makes an audience lean in, why the middle of the journey is all about trust, and how the finale can turn someone from a casual viewer into a lifelong advocate.

And we didn’t just keep it theoretical—Nettie shared practical ways to build empathy and connection into your content so it resonates long after the “curtain call.”

I’m excited for you to check this episode out,

Ben Ard
_{Host of the Content Amplified podcast}

3 Main Takeaways from This Episode

1. The Hook is Everything
Just like the opening moment of a play, your top-of-funnel content needs to stop people in their tracks. Whether it’s a headline, a short video, or an ad, the goal is to make your audience lean in and want to know more.

2. The Middle Builds Trust
In both storytelling and marketing, the middle is where stakes rise. This is the stage for showing empathy, understanding your audience’s pain points, and offering genuine value—through webinars, nurture emails, or thought leadership pieces.

3. The Finale Drives Advocacy
The bottom of the funnel isn’t just about closing a deal—it’s about creating transformation. Nettie reminded us that when you deliver a memorable resolution, people share the experience with others, becoming your best advocates.

Actionable Steps

• Audit Your Funnel for Story Flow: Does your content have a clear beginning, middle, and end? Or are you skipping straight to the pitch?

• Build in Empathy Touchpoints: Add content that acknowledges your audience’s challenges before offering a solution.

• Create a Memorable Closing Experience: Ensure your case studies, demos, or onboarding processes leave people wanting to tell others about you.

About our Guest: Nettie Reynolds