Weekly updates on how to get more out of your marketing content.

1.9.2024

An exclusive interview with Robert Smith on the Content Amplified Podcast.

Transform zero organic traffic into thousands of monthly visitors through effective content marketing strategies.

Robert knows his stuff! This was a crazy fun interview, take a look at a few ways to DRASTICALLY increase your organic traffic.

1. Identifying Your Audience: The initial step in any content strategy is understanding your audience. For Dabble (where Robert works), a software company for writers, the focus was on fiction authors. Recognizing the specific needs and interests of your niche is crucial for creating relevant and engaging content.

2. Starting with SEO and Blogging: Robert emphasized the importance of investing in SEO and blogging from the outset. Dabble aimed to publish at least 100 articles on their blog to see significant results. They gave themselves 100 articles BEFORE the asked how well it was performing - that’s super impressive and vital for SEO success.

They reached about 10,000 monthly visitors within the first year and noticed a positive reaction from their audience and customers, demonstrating the effectiveness of their content.

3. Quality Over Quantity: Prioritize creating high-quality content over merely chasing high-traffic keywords. Dabble's strategy involved finding smaller, less competitive keywords that were still relevant to their niche. This approach helped them carve out their own territory in the SEO landscape.

4. Expertise Matters: Dabble employed a team of writers who were not only experts in their field but also users of their product. This ensured the content was authentic and resonated with their target audience.

IF you can, get SME’s to be your writers. Robert is lucky that their SME’s are actually writers. Seems like an unfair advantage if you ask me.

5. Developing Content Pillars: Identifying four pillars of content - conflict, plot, setting, and characters - allowed Dabble to focus on specific areas that were most important to their audience. This approach led to the creation of in-depth, niche content that drove traffic.

6. Leveraging Customer Feedback: Engaging with customers and using their feedback to guide content creation can lead to significant improvements in product and content strategy. This customer-centric approach also helps in building a loyal customer base.

7. Utilizing Newsletters and Podcasts: Alongside their blog, Dabble launched a newsletter primarily for their customers, featuring articles, industry news, and writing prompts. This multi-channel approach to content helped in almost doubling their customer lifetime value.

See how much your traffic can grow.

An exclusive interview with Deirdre Mahon on the Content Amplified Podcast.

Transforming strategy into daily success isn’t just a goal; it’s an art.

I got to interview Deirdre Mahon to learn more about how you can take your big strategies and translate that down into your daily tasks. It was a pretty incredible conversation.

A few things that really stood out to me.

Start with a clear, long-term vision.
Know where you want to be in six months or a year.
Align this vision with company-wide goals or else who cares if you hit your goals.

Break down the big picture into actionable steps.
Use 'bread crumbing' to outline the path to your targets.
Every small step counts towards the larger goal.

Collaboration is key.
Marketing doesn't exist in a vacuum; it intertwines with all business functions.
Forge strong, aligned partnerships, especially with sales and finance. Work with them BEFORE you make your goals.

Plan thoroughly for significant time periods.
Dedicate time for deep thinking and strategizing.
Engage in offsite planning exercises for collective brainstorming.

Communicate, iterate, and innovate.
Keep other departments in the loop with regular readouts.
Experiment, but track and share both successes and learning experiences.
Make sure your experiments are clearly marked as an experiment or else others will always question why your first attempt results are so low.

Remember, marketing is a team sport.
Understand and leverage the strengths of each team member.
Everyone is talented in something different, use those talents to your overall advantage.

Encourage creativity and out-of-the-box thinking.
Allow time for ideas to emerge away from daily tasks.
Create space for experimentation within the team.

Aligning long-term strategy with daily execution isn't easy, but if you nail it, well - you're going to have a great year.

Some of the best content about how to get more out of your content comes from LinkedIn - here is the best of what we’ve seen this week.

Michael Roberts saw his open rates DOUBLE after adding one-click unsubscribe to his emails.
See Michael’s post

What is a PDQ? Is it right for your business? How can you use content to get more of these kinds of leads?

Check out Maxim’s post

What does going viral actually look like? How can it be done?

Check out Bryan’s article

Page titles with a question have 15% higher CTR than regular titles.

_{Source: Hubspot.com}

Why don't marketers like to play hide and seek with their marketing plans for the next year?

Because good marketing plans are always found in the end, but the budget always hides too well!

_{Source: Our own joke-telling GPT!}

Raise your hand if you’ve felt these pains before?

🤚My content is hard for co-workers to find

🤚I have little to no clue who or if my content is being used

🤚Employees are using assets that have been outdated for years

🤚We get daily requests for content that has already been made

🤚I love saying the word “Masset”

Have a wonderful week, best of luck with your content marketing and we will see you next time.