It’s the Content Amplified Newsletter!

Weekly updates on how to get more out of your marketing content.

11.14.2023

Overview of Today’s Newsletter

• 📚 Mastering the Art of Customer Storytelling

• 🎙️ Launching a Successful Podcast in 2023

• 🌎 Content marketing news & articles from around the web

• 📊 Content stat of the week

• 😂 Marketing joke of the week
  

Mastering the Art of Customer Storytelling

An interview with Rachel Hennessy on the Content Amplified Podcast.

Learn how to elevate your brand by crafting compelling customer stories that resonate and engage your audience.

1. Building Relationships: Forging strong relationships with customers is essential. This requires spending dedicated time within your organization to foster relationships with sales and customer support teams. Understanding how these teams interact with customers provides valuable insights that can shape authentic and impactful customer stories.

2. Active Listening and Observation: It's crucial to listen actively to customers, whether through sales calls, customer feedback, or social media interactions. Rachel suggests utilizing platforms like Gong or SalesLoft to gather insights. These observations help in understanding customer frustrations, aspirations, and experiences, which are key to crafting relatable stories.

3. Engaging Customer Participation: Invite customers to share their experiences, perhaps through a podcast or a case study. This approach not only flatters them but also encourages them to openly discuss their journey, challenges, and successes. Such engagements can yield detailed narratives that genuinely reflect the customer's voice.

4. Seeking Explicit Consent: Always obtain clear consent from customers before using their stories. This builds trust and ensures respect for their privacy and preferences. Rachel advises offering to anonymize data or omit sensitive information as part of this process.

5. Focusing on Humanity Over Data: While statistics and numbers have their place, the emotional aspect of customer stories is paramount. Highlighting the human side of these experiences can create a stronger connection with your audience. Stories that show how your product or service has positively impacted a customer's life can be more influential than mere data.

6. Telling Their Story, Not Yours: An essential shift in perspective is to focus on the customer's story rather than your brand's narrative. Rachel underlines the importance of acting like a consultant, impartial and focused solely on bringing out the customer's experience. This approach results in more authentic and engaging stories.

Remember, the goal is not just to tell a story but to tell it in a way that resonates with both your customers and your audience. By following these steps, you can transform customer experiences into powerful narratives that enhance your brand's connection with its audience.

Launching a Successful Podcast in 2023

An interview with Brandon Garcin on the Content Amplified Podcast.

You haven’t missed the wave. Learn how to effectively launch and grow a podcast in 2023, based on Brandon Garcin's extensive experience.

Identifying Your Podcast Niche

• Research competitors and the market to find an untapped niche.

• Focus on a specific audience, catering content to their interests and career paths.

Planning and Strategy

• Determine the podcast's primary goal, such as brand awareness or thought leadership.

• Avoid hard selling; use the platform for storytelling and providing value.

• Conduct a creative kickoff process, discussing intended purpose and audience.

Technical Setup and Production

• Invest in quality hardware and software for better sound quality.

• Consider a portable podcast kit for guest interviews.

• Embrace imperfections in initial episodes, focusing on gradual improvement.

Content Strategy and Scheduling

• Develop a backlog of episodes to maintain a consistent publishing schedule.

• Publish on days like Tuesdays or Thursdays for better engagement.

• Utilize transcripts and AI tools for content repurposing on social media.

Guest Management and Internal Buy-In

• Prepare guests with a clear outline and objectives for the conversation.

• Secure internal support and encourage company-wide promotion of episodes.

• Leverage employee networks for broader content dissemination.

Promotion and Outreach

• Use secondary content like quote cards and short clips for social media promotion.

• Reach out to industry experts and potential listeners with personalized messages.

• Aim for a diverse yet targeted audience, focusing on providing specific value.

Remember, the key to a successful podcast is not just starting but continuously evolving and adapting to your audience's needs.

News/Articles You Should Read

The best content marketing news & articles from around the web

1. The 2023 Content Marketing Report: See how AI is transforming the game

   • This article provides insights into how AI, martech, and data-driven content marketing are being leveraged by top brands for business growth.

   • Read on searchengineland.com

2. Content Marketing Trends 2023: Stay Ahead in the Changing Landscape

   • The article delves into the top content marketing trends of 2023, emphasizing the need for marketers to stay updated with these trends to maximize brand impact.

   • Read on peppercontent.io

3. 65 Content Marketing Statistics In 2023 (Rich Insights)

   • This article presents a compilation of essential and recent content marketing figures, highlighting how content marketing remains one of the most effective ways to engage audiences in 2023.

   • Read on demandsage.com

Marketing Stat of the Week

82% of marketers are actively investing in content marketing.

Seems like it should be 100?

_{Source: ahrefs.com}

Marketing Joke of the Week

Why did the content marketer break up with the calendar?

Because he felt she was all dates and no engagement! 📅💔

_{Source: Our own joke-telling GPT!}

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And that’s a wrap!

Have a wonderful week, best of luck with your content marketing and we will see you next time.