Slash Your Content Creation Time: From Days to Minutes with AI

The Content Amplified newsletter - 11/6/23

Author

Benjamin Ard
November 07, 2023

Welcome back to the

Content Amplified Newsletter!

Weekly updates on how to get more out of your marketing content.

11.6.2023

Overview of Today’s Newsletter

  • ⏱️ Slash Your Content Creation Time: From Days to Minutes with AI 

  • 4️⃣ 4 Ways to Maximize Content Impact Through Personalization

  • 🌎 Content marketing news & articles from around the web

  • 📊 Content stat of the week

  • 😂 Marketing joke of the week

Slash Your Content Creation Time: From Days to Minutes with AI

From an interview with PJ Howland on the Content Amplified podcast

In the age of AI, efficiency is king. PJ shares his strategy on how to condense a day and a half of content creation into just 56 minutes.

Here’s how you can replicate his success:

  1. Immerse AI in Your Brand: Start by feeding the AI your brand's mission, values, and voice. Convert your core values and about page into an 'AI-readable' format. This primes the AI to generate content that resonates with your brand's unique tone.

  2. Quality Standards as a Blueprint: Give the AI a detailed document outlining your content standards. Call it your 'Standards of Excellence' or simply 'Quality Standards'. This document should detail why your articles stand out, ensuring the AI maintains your quality benchmark.

  3. Variety in Content Types: Recognize that not all articles should follow the same format. Prepare a playbook for different article types that your brand publishes. Include examples of top-notch human-written content for the AI to learn from.

  4. Educate AI on SEO: It’s not just about keywords. Create a document that explains your SEO strategy in depth. This will enable the AI to write content that not only reads well but also ranks well.

  5. Crafting Magnetic Headlines: Compile a selection of compelling headlines. Use resources like Copy Blogger's 'Magnetic Headlines' as a learning tool for the AI to craft attention-grabbing titles.

  6. Guided Content Development: Rather than asking AI to write an entire piece at once, break it down. Instruct the AI to develop an outline first, then write section by section. This approach yields more structured and coherent articles.

  7. Refinement and Consistency: Understand that AI can be inconsistent. By providing comprehensive training documents and step-by-step guidance, you create a framework for the AI to produce consistent, high-quality content that aligns with your brand.

By adopting these practices, you can leverage AI to not only speed up the content creation process but also ensure that the output aligns closely with your brand's identity and quality standards.

4 Ways to Maximize Content Impact Through Personalization

From an interview with Emily McCauley on the Content Amplified podcast

Here are 4 ways that content personalization can help you increase overall engagement:

  1. Cement your audience: Dive deep into consultations to gain insights for better segmentation and targeted messaging. Understand your audience intimately to tailor your communication effectively.

  2. Communicate benefits clearly: Articulate the advantages your content offers to address the specific needs of your audience. Ensure every piece of content conveys its unique value proposition directly.

  3. Use customer insights: Draw on customer feedback to refine your content's relevance and appeal. Integrate these insights to make your content resonate on a personal level.

  4. Implement dynamic fields: Personalize your content dynamically to resonate with each segment of your audience. Utilize technology to adapt your messaging for greater impact.

News/Articles You Should Read

The best content marketing news & articles from around the web

Marketing Stat of the Week

96%

of marketing description makers say content marketing has been effective for their brand.

Source: oberlo.com

Marketing Joke of the Week

I have this marketer friend who still believes in last-touch attribution. He just opened a brick-and-mortar store. He says his highest-performing sales rep is the counter in front of the cash register.

This Newsletter is Brought to you by Masset

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Centralize ALL your content, no matter where it lives online.

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Analytics to FINALLY see how content is performing.

And that’s a wrap!

Have a wonderful week, best of luck with your content marketing and we will see you next time.