The power of storytelling in content marketing - Content 2.0 Newsletter Ep.2 (May 30, 2023)

Captivate your audience with the right storytelling

Author

Benjamin Ard
May 30, 2023

Content 2.0

Elevate your marketing content

Episode 2

Tuesday, May 30th 2023

Time to read: 2 min

Outline

  • Article of the day - The power of storytelling in content marketing

  • Awesome tool for creating marketing content

  • Marketing content datapoint/fact

  • Content marketing done right

Article of the day

The power of storytelling in content marketing.

Storytelling in content marketing helps businesses connect with their audience on a deeper level. Going beyond just the information and actually creating connection.

It evokes emotions, builds trust, and creates lasting impressions.

Understanding the science behind storytelling reveals how our brains process and interpret stories, leading to a better understanding and real connection.

Emotions are at the heart of storytelling, they create a bond with the audience. To create a brand narrative with storytelling requires you to determine the emotional connection you wish to have with your customers. Do discovery on what your product/service does for your customers emotionally and figure out the stories to replicate that feeling.

Storytelling probably the most powerful tool in content marketing for building relationships and driving business growth.

Awesome tools for creating marketing content

Studio AI. A product hunt #1 of the week tool.

This product still has a waiting list, but it almost looks like Webflow meets ChatGPT. The site is really slick and hopefully built by their own system.

If you’re interested in building out your website(s) with the power of AI, check it out.

STUDIO AI | The new age design tool with WebDesignAI inside.

A web design tool for the intelligence age. STUDIO AI can understand what you are designing, learn from your feedback to take your designs further, and turn them instantly into live websites. This is web design, redesigned.

studio.design/?ref=content2_0

*Not sponsored content

Marketing content datapoint/fact

The pandemic increased content usage by 207%.

Marketing content done right

Whiteboard Friday’s

Moz is a big name when it comes to SEO.

For what feels like at least 10 years they have been hosting a whiteboard learning session every single Friday.

This started with Rand Fishkin, their founder and over time was handed off to others in the company.

One of the biggest strength for any company’s content marketing is the ability to produce consistent and high-quality content.

This is a simple setup and focuses on the quality of the content over the quality of the video.