Using ChatGPT in your marketing - Content 2.0 Newsletter Ep.1 (May 23, 2023)

How can you really get the most out of ChatGPT?

Author

Benjamin Ard
May 23, 2023

Content 2.0

Elevate your marketing content

Newsletter: Tuesday, May 23rd 2023

Outline

  • Article of the day - 3 Tips to Know Before Using ChatGPT for Marketing

  • Awesome tools for creating marketing content

  • Marketing content datapoint/fact

  • Content marketing done right

Article of the day

There are three ways to improve the results you are getting from ChatGPT for your marketing content.

  1. Look for very specific use cases

  2. Look for new tools that will help people use ChatGPT

  3. Don't invent use cases

❝

When thinking about how ChatGPT might help your business, the natural temptation is to start feeding it prompts and letting it go to work. But it's important to use the program in ways that align with your company's mission and strategy.

JOHN BOITNOTT

3 Tips to Know Before Using ChatGPT for Marketing | Entrepreneur

ChatGPT represents a new frontier in marketing content creation. But before you dive in too deeply, let these ideas help guide you.

www.entrepreneur.com/business-news/3-tips-to-know-before-using-chatgpt-for-marketing/449292

Awesome tools for creating marketing content

SurferSEO. Not only can this help you rank better, but it also helps you write the content via AI as well.

Some we love to see is that SurferSEO also has three very powerful tools, for free, on their site.

If you’re looking to rank your content on Google, this is a tool worth checking out.

Surfer - Skyrocket your organic traffic

Use Surfer to research, write, optimize, and audit! Everything you need to create a comprehensive content strategy that yields real results is right here.

surferseo.com

*Not sponsored content

Marketing content datapoint/fact

In a recent survey we conducted, 78.95% of respondents thought that AI would write a better blog post than a human.

Most people already believe that AI can write better blog content than humans.

What do you think?

Do you think AI can write better blog posts than humans?

Login or Subscribe to participate in polls.

Marketing content done right

At the end of each year, Spotify shares with you your must played music from the previous year.

This is marketing content at its finest.

Not only is the content hyper personalized to you and your experience with Spotify, it’s also super shareable. Social media is flooded with posts about how many hours your friends have listened to Taylor Swift.

This campaign has been copied by brands all over the music space, which is always a sign of respect.

As you figure out ways to improve your marketing content, how can you make it 1) more personal and 2) more shareable.

Take a note out of Spotify’s book and see what it can do for you.