Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Episodes
384 episodes
Authentic Product Marketing and Storytelling in the Age of AI
Discover how to balance the incredible speed of AI with the absolute necessity of human connection in this deep dive into the future of product marketing. In this episode of Content Amplified, Ben Ard sits down with seasoned marketi...
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16:18
How to Personify Your Brand Through Vulnerability and Feedback
The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship...
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14:40
Why Your PR, Social, and Paid Teams Must Stop Operating in Silos
Integrated communications is not just a marketing tactic; it is an operating system where paid, earned, shared, and owned media stop operating in silos and start reinforcing one another to drive measurable outcomes.In this episode, Ni...
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17:09
Stop Posting "AI Slop": How to Build a Human-Led Content Engine
What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn’t just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2...
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15:11
Content Amplified will be back in 2026!
Just a quick update, no more episodes are going live on Content Amplified until January of 2026, so enjoy the holidays!
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0:51
Are Sales and Marketing Truly Aligned?
In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard. What you'll l...
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18:12
How Do Insights Sharpen Your Positioning?
Learn how to sharpen positioning with real customer feedback.In this episode we interview Bernie Goldenberg, Fractional PMM Leader, on how customer insight shapes posi...
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18:03
How Do You Win Media Placement?
In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels wh...
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16:12
Lessons from 30 Years in the Industry
In this episode we interview Val Capone, Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group<...
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15:27
How to Capture Customer Stories That Close Deals Faster
Are you tired of "feature dumping" on prospects only to see their eyes glaze over? In this episode of Content Amplified, Ben Ard sits down with Kelsey Smith, Director of Digital Ma...
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16:42
Can Content Marketing Tackle Invasive Catfish?
In this episode we interview Matthew Scales, Seafood Marketing Director at the Maryland Department of Agriculture, about how he ...
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14:53
Personalize your webinars at scale with AI
In this episode we interview Matt Dornfeld, Global AI Go-To-Market Lead at Commerce, about using workflow automation and large language models to person...
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15:21
Is Your AI Content Just Noise?
In this episode we interview Rosemary Ajuka-LeCroy, about how marketers can use AI to cut through content overwhelm instead of adding to it. What you'll learn in this episode:...
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17:26
Can Experiential Marketing Transform Your B2B Strategy?
In this episode we interview Laliv Hadar, SVP of Marketing at Invision Communications, an experiential marketing agency, about how brands can use live exper...
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16:32
Do We Still Need Human Writers?
In this episode we interview Crystalee Beck, founder of Comma Copywriters, a content marketing agency, and a long-time champion of words that connect. She shares how her team blends AI tools ...
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18:52
Are Form Fills Finally Dead?
In this episode we interview Sarah Renner, VP of Marketing Strategy and Analytics at MarketBridge, a go-to-market growth firm. She shares two decades of experience helping brands shift fro...
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17:20
Is AI Rewriting Content Authority Rules?
In this episode we interview Paramita Bhattacharya, a full stack marketing leader with 25 years in technology, spanning Fortune 500 giants and high growth startups across brand, pr...
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18:54
Is Authenticity The New Professionalism?
In this episode we interview Rachel Grace, journalist turned marketer and founder of Gallant Creative. She shares how brands can win by being more human, not more polished.What ...
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21:15
Are Your Workflows Built To Scale?
In this episode we interview Amanda Lucidi. She brings a journalist’s clarity to content systems that grow without burning teams out.What you'll learn in this episode:
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16:01
Is Content Your Revenue Lever?
In this episode we interview Kim Kanary.What you'll learn in this episode:How to reframe content from cost center to growth engine by tying it to pipeline influence, deal v...
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18:32
Are You Writing For The Right Persona?
In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract seg...
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18:14
Can You Tell a Story in Six Words?
In this episode we interview Ravi Pimplaskar, a marketing leader and storyteller with over 20 years of experience in ad tech. Ravi blends performance storytelling with campaign strategy,...
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16:40
Are You Moving Fast Enough Online?
In this episode we interview Knyckolas Sutherland, a B2B content strategist and creative marketer who blends behavioral economics with storytelling to make even the most technical ...
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19:03
