Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Episodes
395 episodes
How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?
How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?How do quality and artificial intelligence actually meet in a world increasingly flooded with "AI slop"? In this episode of Content Amplified, host Ben...
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17:09
Is AI Rewriting the Rules of Your Content Strategy?
Discover how the rise of AI-generated summaries is fundamentally changing search engine optimization and why your content strategy must pivot to Answer Engine Optimization (AEO) to stay visible.In this episode of Content Amplified...
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13:43
Are You Creating Content Based on Beliefs or Just Demographics?
Mastering the "why" behind your audience's actions is the only way to break through the noise in an increasingly automated world. In this episode of Content Amplified, host Benjamin Ard sits down with April Grudier, a seasoned marketing leader ...
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23:34
Creating High Performing Newsletters Using AI and Subject Matter Experts
Discover how to create newsletters that people actually want to open by combining the efficiency of AI with the authentic voice of your internal experts. In this episode of Content Amplified, Ben sits down with Olivia Martinez to discuss how Mi...
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15:08
Authentic Marketing Strategies for the Age of Generative AI
Discover how to leverage the efficiency of generative AI without creating "AI slop" that alienates your audience.In this episode of Content Amplified, Ben Ard sits down with Andy Brooks to discuss the delicate balance between utilizing n...
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16:23
6 Strategic Pillars to Amplify Your Content and Drive Revenue
Are you drowning in a sea of unorganized content but starving for a cohesive strategy that actually drives business outcomes? In this episode of Content Amplified, Ben sits down with Jennifer Halsey to discuss the journey of moving from "conten...
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22:02
The Untapped Power of Your About Page and Founder Stories
Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on ...
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16:37
Using Creative Risks To Stand Out In Niche Industries
Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully impl...
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16:25
How Core Customers Drive Content and Growth Through the Loyalty Loop
Discover why the traditional marketing funnel is outdated and how the "Loyalty Loop" can actually help you scale growth 10 times faster than awareness campaigns alone. In this episode of Content Amplified, Ben Ard sits down with Deborah Shapiro...
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17:16
The end of brand "martial law."
For decades, brand management was about control. You policed the logo. You enforced the guidelines. It was, as Lee Phenner puts it, "martial law".But in a world of infinite channels and user-generated content, rigidity is a weakness. If ...
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15:00
Surviving the ChatGPT Era of Slop Through Radical Brand Authenticity
Discover how to rise above the "ChatGPT era of slop" and ensure your brand's unique voice isn't lost in a sea of robotic prompts.In this episode of Content Amplified, host Benjamin Ard sits down with marketing veteran Chantal Sagnes to d...
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15:26
Authentic Product Marketing and Storytelling in the Age of AI
Discover how to balance the incredible speed of AI with the absolute necessity of human connection in this deep dive into the future of product marketing. In this episode of Content Amplified, Ben Ard sits down with seasoned marketi...
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16:18
How to Personify Your Brand Through Vulnerability and Feedback
The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship...
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14:40
Why Your PR, Social, and Paid Teams Must Stop Operating in Silos
Integrated communications is not just a marketing tactic; it is an operating system where paid, earned, shared, and owned media stop operating in silos and start reinforcing one another to drive measurable outcomes.In this episode, Ni...
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17:09
Stop Posting "AI Slop": How to Build a Human-Led Content Engine
What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn’t just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2...
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15:11
Content Amplified will be back in 2026!
Just a quick update, no more episodes are going live on Content Amplified until January of 2026, so enjoy the holidays!
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0:51
Are Sales and Marketing Truly Aligned?
In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard. What you'll l...
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18:12
How Do Insights Sharpen Your Positioning?
Learn how to sharpen positioning with real customer feedback.In this episode we interview Bernie Goldenberg, Fractional PMM Leader, on how customer insight shapes posi...
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18:03
How Do You Win Media Placement?
In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels wh...
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16:12
Lessons from 30 Years in the Industry
In this episode we interview Val Capone, Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group<...
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15:27
How to Capture Customer Stories That Close Deals Faster
Are you tired of "feature dumping" on prospects only to see their eyes glaze over? In this episode of Content Amplified, Ben Ard sits down with Kelsey Smith, Director of Digital Ma...
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16:42
Can Content Marketing Tackle Invasive Catfish?
In this episode we interview Matthew Scales, Seafood Marketing Director at the Maryland Department of Agriculture, about how he ...
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14:53
Personalize your webinars at scale with AI
In this episode we interview Matt Dornfeld, Global AI Go-To-Market Lead at Commerce, about using workflow automation and large language models to person...
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15:21