Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are In Person Events Still Worth It?
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Masset - Content Amplified
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In this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.
What you'll learn in this episode:
- Why in-person events outperform digital touchpoints for connection and retention
- How Maslow’s hierarchy of needs shapes Molly’s event strategy
- The power of structure, signage, and subtle details to calm social anxiety
- Tactical ways to balance premium production with business impact
- The KPIs and OKRs Molly uses to measure event success beyond revenue
- How to scale intimate, high-impact events across multiple markets