Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Is AI Changing B2B Marketing?
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Masset - Content Amplified
In this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B.
What you'll learn in this episode:
- Why AI is an amplifier, not a replacement, for content creators
- How Jill’s team uses AI tools like ChatGPT, Qualified, and Sprout to streamline marketing efforts
- The importance of structured prompting and creative briefs for quality AI-generated content
- Ways to blend human insight with AI speed to retain brand authenticity
- How Jill creates a culture of experimentation and AI literacy across a remote team
- Tactical strategies for budgeting and integrating new tools without disrupting the core
- When not to trust AI—and how to spot the red flags
- What it really means to align AI tools with business objectives, not hype