Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Can Marketing Lead Strategy?
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Masset - Content Amplified
In this episode we interview Susan Powell. She shares how marketing can shape company direction by understanding customers deeply and aligning teams around clear, measurable goals.
What you'll learn in this episode:
- How to position your company as a trusted expert by solving real customer challenges, not chasing trends.
- A simple starting point for strategy: run a candid SWOT, sketch core personas, and define team-owned KPIs.
- Practical metrics that matter: click-throughs, nurture touchpoints in your CRM, and self-reported attribution that adds helpful context.
- How to connect individual roles to the plan: monthly agenda-driven reviews, public strategy docs, and a weekly stand-up that surfaces wins and roadblocks.
- When to bring in sales and subject-matter experts to stress-test what you measure—and fix it fast.
- The difference between strategy and tactics, and why long-horizon markets (like government contracts) demand patient, relationship-led marketing.