Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What makes video a growth engine?
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Masset - Content Amplified
In this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets.
What you'll learn in this episode:
- How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips.
- A slicing method: cut each Q&A, title clips with the problem solved, and match format to channel.
- Why micro videos capture buyer attention in the first five seconds.
- A hybrid toolkit: agency partners, AI platforms like Descript and Synthesia, and human editors.
- How to brief agencies with brand books, style guides, and clear clip specs.
- Distribution tactics: YouTube for search, Vimeo for restricted industries, LinkedIn for reach, and sales libraries for enablement.
- Where clickable Storylane demos add interactive depth and repurposable video content.
- The limits of AI avatars and the importance of a human voice.