Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Is AI Changing Search?
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Masset - Content Amplified
In this episode we interview Luke Hayes, a digital marketing and SEO strategist who has led programs at AT&T, Walgreens, Sonepar USA, and Honeywell, and now consults for nonprofits, mid-sized firms, law firms, and campaigns.
What you'll learn in this episode:
- How to choose the right AI: large vs. small language models, conceptual models, and action-oriented agents—plus when to mix them.
- A practical prompt-writing framework: define role, context, constraints, and success metrics to reduce noisy outputs.
- Persona building beyond job titles: map channels, moments, and tones across the customer journey to conserve budget and boost relevance.
- An SXO mindset: optimize for search experience (voice, purchase history, device, and behavior), not just keywords.
- A test-and-measure toolkit: combine Search Console with tools like Ahrefs/BrightEdge, Hotjar, AnswerThePublic, Surfer AI, and SpyFu to validate long-tail bets.
- Budget protection with clarity: align KPIs, define qualified leads, and set guardrails before spending on paid.