Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Can sales and marketing finally align?
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Masset - Content Amplified
In this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses.
What you'll learn in this episode:
- Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable.
- A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages.
- “Revenue requirements” modeling: start from closed-won, work backward to meetings, deals, and per-source lead targets.
- Practical handoffs: how marketing returns closed-lost leads to nurture and when sales re-engages.
- Culture-aware communication: when Slack works, when live meetings win, and how to adapt to the team’s habits.
- Customer-first consistency: align language across marketing, sales, and CS so the experience feels unified.
- QA at scale: use AI sentiment on calls to spot friction, tighten training, and shorten “issue review” meetings.