Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Can customers power your growth?
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Masset - Content Amplified
In this episode we interview Katie Hickey, Senior Director of Revenue and Growth Marketing at Dscout.
What you'll learn in this episode:
- How to spot potential ambassadors using CSAT, NPS, and product usage signals—and why “beta participants” are gold.
- Practical asks that turn happy users into public advocates: webinars, testimonials, case studies, and referral stories.
- Smart incentives that respect the ask: swag, conference tickets, or gift cards—used thoughtfully and sparingly.
- A playbook for partnering with your CS team without stepping on toes by elevating customers as subject-matter experts.
- Ways to track and activate “past power users” at new companies using tools like UserGems within your ABX motion.
- How to build a community that actually engages: curated VIP channels, intimate meetups, and aligned content themes.
- Using community and intent signals (Slack chatters, blogs, webinars) to guide sales follow-ups and demo narratives.
- Techniques for coaxing real stories from customers—collaborative talk tracks that place them at the center.