Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Align Content and Promotion?
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Masset - Content Amplified
In this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns.
What you'll learn in this episode:
- Why true alignment means knowing the why behind every campaign
- How to merge promotional and content calendars for clarity and focus
- Why involving agency partners and cross-functional teams early leads to better results
- How to give creatives guardrails that unlock—not restrict—original ideas
- The value of oversharing context across platforms and tools
- A simple framework for benchmarking campaign success twice: against industry peers and against your own past performance