Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Everything Actually Content?
•
Masset - Content Amplified
In this episode we interview Molly Evola, Senior Content Marketing Manager at Customer.io. She shares a practical, system-first approach to turning everyday work into clear, consistent content.
What you'll learn in this episode:
- How to unify product, marketing, sales, and lifecycle voices into one brand story—and keep it human to human.
- A simple hub-and-spoke plan: publish a guide, then repurpose it across email, blog, LinkedIn zero-click posts, and sales outreach.
- The operating system: an editorial Notion plan, a content request form that starts with “why” and “where,” and a quarterly roadmap.
- Editorial syncs with product to weave feature releases and larger themes into a single narrative.
- SME capture that respects schedules: 10–15 minute interviews, quick voice notes, and light editing that preserves personality.
- Fast workflows with transcripts from Zoom/Gong/Riverside and LLMs for outlines, pull-quotes, and structure.
- Sales-led content that drives pipeline: customer stories, tactical how-tos, and assets AEs and BDRs can send today.
- Internal promotion that actually gets seen: Slack callouts, an enablement newsletter, and Monday standups.