Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Chasing Content or Revenue?
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Masset - Content Amplified
In this episode we interview Kara Smith Brown, CEO of Lead Coverage, a go-to-market consultancy serving freight and supply chain leaders. She explains how to build a repeatable revenue engine by prioritizing the right buyers at the right moment.
What you'll learn in this episode:
- Why you should stop paying for “records” and commodity content—and invest in strategy and distribution instead.
- How to fuel your revenue engine: own the emails for your finite TAM and share timely, relevant “good news” with a clear point of view.
- The 5% moment: focus on buyers in-market now and let everything else serve that goal.
- Four kinds of intent data—and which matter: primary (your CRM), tertiary (e.g., Gartner via tools like 6sense), and single-stream industry sources; why secondary sources are fading.
- Database reality: 25–30% of contacts decay every 90 days—refresh relentlessly.
- Use AI for fast first drafts; spend money on the who, not the what.
- Turn content into coverage: use PR to place sharp points of view that can be traced to revenue.
- Align with sales: deliver in-market leads, not vanity metrics.