Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Writing For The Right Persona?
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Masset - Content Amplified
In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments.
What you'll learn in this episode:
- How to set goals that name the persona and shape the asset, the CTA, and the follow-up.
- Practical ways to segment by function and seniority so engineers and executives each get what they need.
- A simple framework to choose formats when sample sizes are small vs. broad.
- How marketing ops equips sales: enablement pages, sequences, and working sessions that create consistent outreach.
- A two-tier KPI model: meetings first, opportunities second—plus the ROI math behind channel activation.
- When to gate, when to leave open, and how to test instead of debate.
- How to capture content consumption in handoffs so reps see the journey, not just the form fill.