Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are Your Workflows Built To Scale?
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Masset - Content Amplified
In this episode we interview Amanda Lucidi.
She brings a journalist’s clarity to content systems that grow without burning teams out.
What you'll learn in this episode:
- How to anchor strategy to clear goals, not vibes.
- How to map approvals, owners, and handoffs so the work flows, not stalls.
- How to pick starting channels by audience reality, not wishful thinking.
- How to size the data you need before you scale output.
- How to translate analytics into creative briefs that makers actually use.
- When to keep it manual, when to add software, and why tools amplify a working process, not replace it.