Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Authenticity The New Professionalism?
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Masset - Content Amplified
In this episode we interview Rachel Grace, journalist turned marketer and founder of Gallant Creative. She shares how brands can win by being more human, not more polished.
What you'll learn in this episode:
- Why low fidelity content often outperforms high production campaigns.
- How Gen Z’s craving for authenticity is reshaping brand storytelling.
- How to use simplicity and honesty as growth tools in marketing.
- Why people follow people—not corporations—and how leaders can use that to their advantage.
- How internal brand ambassador programs can unlock employee voices and trust.
- The surprising power of personal posts in driving engagement and leads.
- Why rethinking what “professional” means may be your biggest leadership move yet.