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In this episode we interview Laliv Hadar, SVP of Marketing at Invision Communications, an experiential marketing agency, about how brands can use live experiences to build real human connection in B2B. 

What you'll learn in this episode:

• How experiential shifted from “nice to have” booths and dinners to a core channel in the B2B marketing mix
• Ways to use content before, during, and after events so your experience becomes an ongoing conversation, not a single moment
• How to think about human to human interaction as a strategic advantage in a world full of automation and AI
• Practical ideas to repurpose event content into targeted clips for different audience segments and channels
• A clear method to connect your business objectives to the right experiential format, from trade shows to intimate customer roundtables
• How to map event goals to KPIs across the full sales funnel so you can confidently talk ROI with leadership
• Why AI should act as an enabler for personalization, production, and operations while people still own the story and the relationships
• Simple starting points for “small but mighty” experiments such as quarterly customer advisory dinners that prove value without huge budgets