Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Your AI Content Just Noise?
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Masset - Content Amplified
In this episode we interview Rosemary Ajuka-LeCroy, about how marketers can use AI to cut through content overwhelm instead of adding to it.
What you'll learn in this episode:
- How to shift AI from content factory to research assistant so you actually understand your customers instead of guessing
- Why overwhelm is the default state for modern buyers and how to create content that feels like a relief, not more spam
- Practical ways to use AI for audience insights: behaviors, channels, timing, and formats that actually match how people buy
- How to build data-informed personas that go beyond vague labels and turn into living, breathing guides for your strategy
- A simple mental model for judging if your content is noise or value by watching how the right people respond
- Why small businesses (like your local bagel shop) should protect their human voice while letting AI do the heavy research
- Which AI tools Rosemary trusts for deeper, more nuanced strategic thinking and why she treats them like thought partners, not magic wands