Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Win Media Placement?
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Masset - Content Amplified
In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels when budgets are tight and competitors are loud.
What you'll learn in this episode:
- How to pick channels based on who you want to reach
- Why “share of voice” changes your media strategy
- How to think about competitors before you spend a dollar
- What to measure at the top vs bottom of the funnel
- How to use pre post studies and A B test markets
- When it makes sense to lean on agencies and third party mix modeling