Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do Insights Sharpen Your Positioning?
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Masset - Content Amplified
Learn how to sharpen positioning with real customer feedback.
In this episode we interview Bernie Goldenberg, Fractional PMM Leader, on how customer insight shapes positioning that actually lands.
What you'll learn in this episode:
- Where to find the highest signal customer feedback across sales, support, and success
- How to turn scattered insight into a clear voice of customer narrative
- When and how to use AI to organize feedback without losing nuance
- How to validate messaging through conversations, not guesswork
- The single question that reveals what customers truly care about