Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Stop Posting "AI Slop": How to Build a Human-Led Content Engine
What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn’t just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2B brands are failing to replicate.
In this episode, Lee Densmer, content marketer and author, joins the show to dismantle the "anonymous corporate marketing" playbook. She argues that to survive in a sea of AI noise and generic posts, companies must shift to human-led storytelling where the content itself is treated with the same rigor as the product you sell.
In this episode, we cover:
- The Rick Steves Model: Why the "OG creator" is the blueprint for modern B2B success.
- Human-Led Content: Why you need to stop publishing from "The Marketing Team" and start utilizing the faces and voices of your subject matter experts.
- Cutting Through the Noise: How to curate your audience and use "spicy" points of view to defeat AI-generated slop.
- Internal Training: How to train your team to build personal brands that benefit the company.
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