Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Core Customers Drive Content and Growth Through the Loyalty Loop
Discover why the traditional marketing funnel is outdated and how the "Loyalty Loop" can actually help you scale growth 10 times faster than awareness campaigns alone. In this episode of Content Amplified, Ben Ard sits down with Deborah Shapiro to discuss why your most loyal customers are your best marketing channel and how to turn their advocacy into a powerful content engine.
In this episode, we cover:
- The Loyalty Loop: Why advocacy is the bridge that shortcuts the marketing funnel and leads directly to consideration and sales.
- The "Banana" Theory: Why chasing demographics like Gen Alpha or Millennials is a mistake and how to distinguish true target audiences from general media consumers.
- Brand Connection Workshops: How to uncover the real reason people love your brand by interviewing customers, employees, and even founders.
- Trend Traps: Why jumping on viral trends (like the Grimace shake or mannequin challenges) can alienate loyalists if it doesn't match your core values.
- Gamification Success: A look at how the "Dollar Tank Club" proved that gamifying loyalty programs can drive massive engagement and sales.
About Deborah Shapiro:Deborah Shapiro is a "data diva" with over 20 years of experience in the food marketing business. She currently serves as the VP of Growth for Black Angus Steakhouse and consults with large retailers through her company, SNS Insights. Deborah specializes in loyalty marketing and understanding the data behind what makes customers tick.
Connect with Deborah: