Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Using Creative Risks To Stand Out In Niche Industries
Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for finding real world analogies to explain complex problems and reveals exactly how she gained executive buy in for bold marketing strategies.
Topics discussed in this episode:
- How to use creative analogies to differentiate your brand in "boring" or technical industries.
- Case Study: Using a female boxer to showcase agility in the oil and gas sector.
- Case Study: The "To Be or Not To Be" Shakespeare campaign regarding dam decommissioning.
- Strategies for lobbying leadership and technical staff to approve outside the box ideas.
- How to listen to technical experts to spark creative brainstorming sessions.
About the Guest:GinaRenee Autrey is the Director of Marketing and Strategic Impact at Kleinschmidt, a firm specializing in the hydropower sector. With over 20 years of experience in the AEC (Architecture, Engineering, and Construction) world, she specializes in building marketing programs from the ground up and driving industry buzz through creative thought leadership.