Are you drowning in a sea of unorganized content but starving for a cohesive strategy that actually drives business outcomes? In this episode of Content Amplified, Ben sits down with Jennifer Halsey to discuss the journey of moving from "content chaos" to clarity by building a dedicated content strategy function from the ground up.

Jennifer reveals how to take an organization with hundreds of fragmented assets and transform that library into a strategic engine that fuels every stage of the buyer’s journey. She shares her proven framework for aligning content with business goals, securing executive buy-in through quick wins, and tackling the unsexy but essential work of building a scalable foundation.

In this episode, you will learn:

• The 6 Strategic Pillars: A breakdown of the six outcomes content must drive, including revenue acceleration, customer success, and brand authority.
• The 3-Phase Implementation Roadmap: How to prioritize "quick wins" to earn trust before moving on to foundational organization and long-term scaling,
• Solving Content Chaos: Strategies for fixing common issues like poor findability and fragmented messaging in technical industries.
• Amplifying Expertise: How to use content to authentically amplify the technical brilliance already existing within your teams.

About the Guest:Jennifer Halsey is a seasoned marketing leader currently serving at Dragos, an industrial cybersecurity company. With over 17 years of prior experience leading marketing at the International Society of Automation (ISA), Jennifer specializes in demand generation, brand management, and content strategy for technical audiences. She is passionate about using content as the fuel that allows all other marketing functions to shine.

Connect with Jennifer:

• LinkedIn: https://www.linkedin.com/in/jennifer-halsey-3504559/
• Website: https://www.dragos.com/

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