Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Creating High Performing Newsletters Using AI and Subject Matter Experts
Discover how to create newsletters that people actually want to open by combining the efficiency of AI with the authentic voice of your internal experts. In this episode of Content Amplified, Ben sits down with Olivia Martinez to discuss how Mission uses specific GPTs to ghostwrite for their leadership while maintaining a personal touch. Olivia breaks down the exact strategies used to increase open rates by over 15% and click-through rates by 3%.
Key takeaways from this episode include:
- How to train a GPT to mimic the specific tone and cadence of a Subject Matter Expert.
- Why human review is a non-negotiable step in the AI content workflow.
- The data-backed reason you should send newsletters from a specific person rather than a brand name.
- A proven "1-2-3" newsletter structure (1 Big Idea, 2 Things to Check Out, 3 Things I’m Loving) that boosts engagement.
- Strategies for building relationships with busy executives to get them involved in content creation.
About Olivia MartinezOlivia Martinez is the Director of Partner Marketing and Communications at Mission, a CDW company and AWS premier tier partner. With a background starting in healthcare administration, Olivia now focuses on growing influence with AWS sellers and overseeing Mission's external storytelling through PR, social media, and newsletters.
Connect with Olivia and Mission
- LinkedIn: https://www.linkedin.com/in/oliviamartinez431/
- Mission Website: https://www.missioncloud.com/