Discover how the rise of AI-generated summaries is fundamentally changing search engine optimization and why your content strategy must pivot to Answer Engine Optimization (AEO) to stay visible.

In this episode of Content Amplified, Benjamin Ard sits down with Bridget Folliard Terrones, VP of Marketing and Communications at the Institute of Real Estate Management (IREM). Bridget shares her unique journey from forensic science to marketing leadership and provides a roadmap for navigating the shift from keyword-stuffing to experience-based content.

Inside the Episode:

• The Shift to AI Summaries: How Google is using AI to do the "heavy lifting" for users, which may decrease organic website traffic.
• Transitioning to AEO: Why modern content strategy should focus on answering specific questions rather than just tracking keywords.
• The Power of Human Insights: Why unique human experiences, videos, and testimonials are vital because they cannot be easily generated by AI.
• Leveraging Content Vehicles: The importance of using blogs, social media, and podcasts to increase your chances of appearing in AI search summaries.
• Managing AI Risks: Addressing the legal concerns, intellectual property issues, and the need for human oversight to prevent misinformation.

About the Guest:

Bridget Folliard Terrones is the Vice President of Marketing and Communications at IREM, an organization supporting over 18,000 residential and commercial property managers globally. With 15 years of experience in the field, she brings a deep understanding of how to adapt brand strategy to new technological landscapes.

Connect with Bridget:

• LinkedIn
• Company Website

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