Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Why Do Buzzwords Make Your Content Less Credible?
Buzzwords don’t make your content smarter—they make it forgettable. In this episode of Content Amplified, Abby Ross explains why vague, overused language quietly erodes trust, weakens differentiation, and confuses the very people you’re trying to reach.
Drawing from a career that spans journalism, PR, cybersecurity, and SaaS marketing, Abby shares a clear, practical approach to writing content that actually says something. No fluff. No hiding. Just words that mean what they say.
What you’ll learn in this episode:
- Why buzzwords signal uncertainty instead of expertise
- How vague language hurts credibility with buyers and journalists
- A simple test to spot buzzwords before they ship
- How to replace “fancy” words with specific, valuable language
- Ways to push back—politely—when executives insist on jargon
- How AI can amplify bad writing if you don’t guide it carefully
Guest Bio: Abby Ross
Abby Ross is a corporate communications leader with a deeply unconventional path. She began her career as a television news reporter, then moved into political communications as a communications director for a New York State Senator. From there, she transitioned into agency PR, representing clients across tech, legal, and nonprofit sectors.
Abby later found her way into cybersecurity, leading media relations and corporate communications at companies including Trustwave, Bay Dynamics, IBM, and Akamai. Along the way, she also served as an acting CMO and led marketing for IBM’s elite team of hackers and incident responders.
Today, Abby leads corporate communications at Hydrolix, a SaaS data analytics platform that delivers real-time performance and security insights from massive volumes of log data.
You can connect with Abby and explore her work here:
- LinkedIn: https://www.linkedin.com/in/abby-ross/
- Hydrolix: https://hydrolix.io/