Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Build a Content Engine That Actually Drives Revenue?
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Most teams treat content like a marketing task. Pritesh Vora treats it like a revenue engine.
In this episode, Pritesh breaks down a refreshingly disciplined approach to building a content engine that connects strategy, quality, and real business outcomes. Drawing from his experience scaling B2B companies 8x and 30x—and building revenue systems from the ground up—he shares how content can become the central fabric across marketing, sales, product, and customer success.
His core belief is simple but demanding: content must make a real human’s life better. If it doesn’t, it won’t compound.
We explore how to plan quarterly content with clarity, how to tie every content promise to a revenue moment, and why defining what you won’t do might be the most strategic move your team makes.
If your content calendar feels busy but disconnected from results, this conversation will help you rebuild it with intent.
What you'll learn in this episode:
- Why content should function as a company-wide revenue lever—not just a marketing channel
- The concept of a “moral compass” for content—and how to use it to guide decisions
- How to define reader-centered promises instead of chasing keywords
- How to connect each content theme to a specific revenue moment (pipeline, win rate, acceleration)
- Why audience growth and reader gratitude are powerful quality signals
- The practical value of creating a “no-go list” for your quarterly plan
- How to prevent content teams from becoming reactive request machines
- How alignment documents and clear agreements protect focus
About Pritesh Vora
Pritesh Vora is a B2B growth leader and self-described revenue engine builder. With over 13 years in the startup ecosystem, he has led business development, growth, and marketing teams while helping companies scale 8x and 30x across multiple stints.
An engineer by training, Pritesh transitioned into growth and revenue leadership, eventually founding and exiting his own company. Most recently, he helped scale Sprinto from early-stage traction to thousands of customers, growing revenue from under $300K to multi-million dollars while building a 50+ person cross-functional team spanning marketing, BDR, partnerships, and operations.
His approach blends systems thinking with strategic clarity—tying content directly to revenue outcomes while keeping the reader at the center.
Connect with Pritesh:
If you’re building content but want it to move pipeline, close deals, and strengthen positioning, this episode offers a structured way to think—and execute.