Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Marketing Org Design, Content Strategy, and AI's Impact on the Modern CMO
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In this episode of Content Amplified, host Ben Ard is joined by Justin Steinman, CMO of ModMed, for a masterclass on marketing organizational design and how it fuels a powerful content engine. Justin breaks down his philosophy of structuring marketing teams like a free market economy — aligning product marketers with product managers, specialty marketers with general managers, and demand gen managers with sales segments (even tying their bonuses to sales quota achievement). He explains the critical role of corporate marketing as the unifying brand voice and introduces his "steak and sizzle" framework: product marketing delivers the substance while the content team in corporate marketing adds the voice and consistency. Justin also dives into how AI is reshaping content demands, why press releases are back in vogue thanks to LLMs, and how he positions AI as an "intern" — an accelerant for his content team rather than a replacement.
Guest Bio:
Justin Steinman is the Chief Marketing Officer at ModMed, the leading provider of electronic medical records, practice management, and revenue cycle software for specialty physicians. A seasoned B2B marketing executive with over 20 years of experience in healthcare IT, Justin previously served as CMO of Insora Health and Definitive Healthcare (where he helped take the company public on NASDAQ). His earlier career includes roles at Aetna, GE Healthcare IT, and Novell. Justin holds an English degree and is passionate about organizational design, content strategy, and building marketing teams that make everyone around them better.